US - Domestic Projects:
Village at Freedom Place, Junction City, Kansas
From concept to informed decision making - Project Management and Master Market Planning.
The Village at Freedom Place is a Master Planned Community (the first MPC in Junction City, KS) incorporating residential and commercial development, and community amenities. The goal of our community planning at The Village was to develop a beautiful, sustainable neighborhood, while integrating features marketable to this specific demographic, being young military families.
Master Planning:
The Master Plan for The Village at Freedom Place includes some of the largest attached homes in the region. The 4 bedroom homes are over 1870 square feet and the 3 bedroom homes boast 1700 square feet of livable area.
The planning for the residential portion of this community included generous community green spaces, but also personal, fenced front yards for every home. The yards were placed in front of the homes for security.
The Village at Freedom Place is home to primarily Army families. This means at any given time a large number of our families have a spouse deployed for 12 to 15 months. This fact made planning for security essential. We wanted to develop the security features naturally into the community, and one way to do that was to front face the homes.
Marketing:
The marketing for The Village at Freedom Place includes print, billboards, multimedia, web, and some radio. The bulk of the marketing dollars spent, go towards the local Fort Riley Post which is a weekly newspaper and a quarterly recreation guide that are both freely distributed on the local Army post.
We also rely heavily on signs (from large billboard to smaller more localized signs), to create the perception that we are everywhere.
The Village at Freedom Place is a first of its kind in the Flint Hill region.
With a focus on community, safety, and family, we feel we have created a sustainable neighborhood that will be attractive to future homeowners and investors for many years.
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